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Career Coaching Motivation

Preparing to work at a new company in a different industry

Starting a new job is always quite intimidating. Whether you’re straight out of college or have been in the workforce for a while, entering into a new industry can make you feel out of place. In order to succeed, both socially and professionally, you are expected to learn the lingo, follow the dress code, and pick up on acceptable social and professional behaviors. Typically, as a new employee you don’t always have constant help to figure these areas out.

Comprehensive onboarding is essential to feel comfortable in a new job. For example, the consulting firm BCG found that of the 21 human resource programs it looked at, onboarding had the second most significant business impact. 

Generally, organizations often fall short on helping new hires assimilate to their new office environments. New hire orientation programs are often too brief. In a perfect world, they should include more than the common one-off meeting. However, while it’s the company’s job to help you learn about the office culture, much of your success at a new job falls on you. Here are some tips to help you succeed at your new industry from day one.

Don’t lose your personal brand

You are representing yourself and your personal brand  from the moment you step foot into the office.

Now that you’re starting your first day as an employee, don’t downplay the importance of first impressions. Your first 90 days on the job are often treated as an extension of the interview. That means you should use every interaction to prove that you’re a respectful, professional, and diligent worker, but also that you’re someone who your colleagues will enjoy spending eight-plus hours a day with.

From a conversation with your manager to your first department meeting to your first company event with coworkers, every office task is an opportunity to learn, grow, and represent yourself in a positive light. 

Set healthy boundaries from the get-go

This career tip is one that can take some time to understand, but it’s worth noting, so you’re aware of the importance of setting healthy boundaries in regard to work. When you set healthy boundaries, you are clarifying what is acceptable and unacceptable to you in regard to how late you’re willing to work, the total number of hours you’re willing to work, how you’ll deal with saying “no” when needed, and how personal you’re willing to allow your work relationships to be. 

Once you set the example that you’re willing to do certain things, it’s hard to go back. In other words, if your manager sends you emails over the weekend, and you respond, then you may unknowingly set the expectation that you will always be willing to work on weekends. Don’t shoot yourself in the foot.

Establish good time management skills at work from day one 

When starting work in a new industry, especially in a corporate setting, it does not take long for the volume of work and projects to pile up. These items, combined with the personal items you need to address on a regular basis, can become overwhelming if you don’t utilize good time management skills while at work. 

Common time management techniques include setting priorities, maintaining lists of items to be addressed daily, and scheduling blocks of time to address certain items. 

Remember, It’s also okay to say “no” if you have to. This also goes back to setting boundaries. For example, if you are asked to complete a project or do a task, you can share your current obligations and then negotiate the completion due date. What you are really saying is  “yes,” while also managing expectations. Additionally, don’t be afraid to ask your manager to help you set priorities if you find the requests piling up.  

If you’re constantly being asked to perform tasks that are not within your work scope, you may need to find a way to politely decline to work on these items. Helping someone out at work is one thing, but do not allow yourself to be a doormat or be taken advantage of. You will become overwhelmed or stressed by unreasonable requests.

Avoid office politics 

More often than not, employees make themselves look bad by trying to involve themselves in work matters that are none of their business. Work environments can be quite the tangled web of  drama and gossip, all of which the wise new hire will avoid. Unless you are a supervisor, your work is the only work you’re responsible for.

However, the exception to this rule is if someone is doing something unethical, creating an unsafe work environment due to harassment or bullying, is doing something unsafe, or is negatively impacting your ability to do your job. These scenarios warrant further action on your part by bringing the concern to the attention of your supervisor or Human Resources.

Choose your work battles wisely

With the numerous people you will interact with in the work world, you likely will encounter plenty of frustrations, and concerns. To maintain your sanity and productivity at work, it will be helpful for you to discern between challenges you need to deal with versus the ones you can overlook and move on from.

Never stop asking questions

There is a learning curve as a new hire, especially if you are entering a new industry; from how to do your job effectively to how the organization works. It’s natural to feel overwhelmed by all the items you will need to learn. 

Don’t be afraid to ask questions from team members to gain clarity when you need it. It’s better to get the information to handle things correctly versus learning the hard way that you’re doing something incorrectly.

No one expects you to be a pro when you are new to a job and industry, and no one expects you to know everything about the organization right away, either. Chances are that others have similar questions to you, so don’t be afraid to ask.  

Finally, show initiative by doing your own research. Take time to learn about your position and the organization before you begin commenting or making suggestions that might be interpreted as not understanding your position or the organization or could be perceived as argumentative or condescending. If you’ve been provided answers to questions, be sure to listen, so you don’t have to ask the same questions over and over again.

Categories
Career Coaching

How to succeed as a remote employee

Remote work is one of the best things that has ever happened to me, and many people I know. As a remote worker of 12 years, I have a hard time imagining going back into an office setting. Of course, as the CEO, I would love to see my employees in their productive states, since our relationships are through a computer screen, but the autonomy that comes with remote employment is invaluable. I have built stronger relationships with my family, friends, and myself, and I attribute a lot of that to my work from home lifestyle. If I want to go for a walk in the middle of the day while not feeling obligated to get back exactly 30 minutes late, I can without guilt. I want to sign-on early and stop working at 3:00pm, I can. As long as I don’t miss my meetings and the work gets done, what harm is there with not chaining your employees to a desk just to say they were there? 

The question I get all the time is how do you stay productive while working remotely? The key to remote work success comes in many forms, based on your personality, work agility, and environmental preferences. We work from home, so we have a healthy work-life balance. We work from home, so we can be productive in more ways than just our careers.

Pros and cons of remote work 

There can be some back and forth on whether working from home or in an office is better. The reality is, it’s based on your personality whether it works for you or not. Some people need more human interaction outside of those who live with them, others enjoy spending time at home. 

Pros

  • There is more flexibility when dealing with appointments and errands. 
  • There are fewer interruptions from meetings and office chat. 
  • There is no need to commute, so you save time, money, and stress. 
  • You make a positive environmental and sustainability impact. 
  • There is more time to spend with your family and friends, resulting in a stronger work-life balance. 
  • You more than likely can do your work when you are most productive – just make sure you don’t miss those meetings and deadlines!
  • You have location independence and are not tied to living in a specific location, possibly one you don’t like, simply because the company is based there. 

Cons

  • There is less in-person contact with colleagues. 
  • You are not on site for the in-office perks. 
  • There is a lack of physical separation between work and leisure time. 
  • Electronic communication with colleagues can result in misread cues. 
  • You must make an effort to get a change of scenery. 

Staying productive while working remotely 

Staying productive during work isn’t as easy as many think when working from home. The reality is that you are home, and you most likely have things you could do around the house. There is a chance you have a day or two where you don’t have a lot of meetings or specific deadlines and you’d prefer to spend part of the day doing something else. 

Here are my top tips on staying productive while working remotely: 

  • Work out a schedule with your family, so you can spend time with them, have designated work time, and to keep distractions at bay. If possible, keep the door closed to separate yourself from your personal life during your working hours. 
  • Have your own office/workspace, so you can keep work in a separate area of your home. Keep the space tidy, to eliminate clutter and unnecessary stress. 
  • Get ready for work every day. Take a shower, put on some non-pajamas, and get into a work mindset. 
  • Keep an early schedule, if possible, and get as much work done in the morning. 
  • Schedule and set alarms for breaks and take them. 
  • Keep your personal social media, communication, and digital engagements on mute throughout the workday. Eliminating the distraction will keep you from falling down the rabbit hole. 
  • Block off time for checking emails. 
  • Keep a to-do list. Keep it up-to-date, and make sure you stick to the goals you have set on a daily basis. 
  • Try meal prepping, to cut down on leaving the house to grab food or having long periods of time cooking meals throughout the day. 
  • Keep yourself hydrated.  
  • Block “office hours” in your work calendar. 
  • Multitask when possible.
  • Have a non-digital distraction/break to keep yourself off social media (e.g., a jigsaw puzzle, word search, Legos, etc.) to replace “water cooler” time. 
  • If you’re having a tough day, don’t stop working. Push through it the way you would if you were on-site. 
  • Don’t go back to work once you are done working for the day. You surely will burn yourself out if it becomes a habit. 

Succeeding in your career while working remotely 

Staying productive and succeeding in your career while working remotely can be two different things. But if you want to climb the ladder in your company, you’ll need to put in the extra effort to succeed in what you are currently doing, proving that you’re ready to make your next move forward. 

Here are my top tips on how to succeed in your career as a remote employee: 

  • Stay on your bosses’ radar. If you have weekly check-ins, keep them in the loop of your work-life. Document everything. If you  need to provide daily status, be smart with how you communicate; don’t send multiple emails throughout the day – send one thoughtful, all-inclusive email at the end of each day. 
  • Do not assume good work/workers get noticed. During your check-ins with your manager, be transparent about your successes, your room for improvement, and if not already defined, create a career path plan based on what you want to do with your life. Your boss isn’t seeing you “in action” at work every day, so taking initiative is key. 
  • Speak up during team/department meetings, but don’t over communicate or dominate every conversation. If you want to have deeper conversations on topics, follow up with your manager, on a one-to-one basis, and communicate the rest of your ideas and ask any questions you may have. 
  • When team/department meetings have a lot of people sharing their thoughts and ideas and you feel as though you cannot get a word in edgewise, put your thoughts, notes, and opinions in the virtual meeting (e.g., Zoom) chat. Everyone has access to the chat, and it can be a great way to make sure everyone can hear you.
  • Embrace sharing your computer screen or your video during meetings. This shows engagement, and helps you connect with your team/department virtually. Get comfortable on Zoom, take the extra five to ten minutes before a meeting to ensure you’re presentable – you would do this if you were in the office, so why not when stepping into a Zoom lobby. 
  • In an ever-changing environment, understand you can only control what you can, so make sure you do. A bit of a tongue-tie, ey? If your position is growing because of understaffing, budget cuts, or departmental mergers, or you are simply taking on additional responsibility in hopes of climbing the ladder, take the time to truly understand what you are supposed to do, and how to do it. If you’re anxious about all of this, take online classes or conduct deep research to help yourself. Take advantage of your company’s educational opportunities. Few people do, but if you capitalize on the opportunity and communicate to your manager the steps you are taking, you are sure to be seen as a go-getter. 
  • If you want to grow in your career and your company isn’t in the right place to support your growth, keep all of your options open. If you decide to grow elsewhere, be patient with your onboarding. Typically, the first 90 days on a new job are the transition period, which is where you get the opportunity to show your new boss your ability to be a sponge. Remember, just because you’re comfortable with the job you’re in now, doesn’t mean you’re happy. Do not stay “stuck” in a job you do not want to do, or for a company you do not believe in. 

Working from home can be difficult at times, but it’s worth the work-life balance. Make sure you’re separating work from your personal life, so you do not go through phases of feeling bogged down. Work hard, make your meetings, meet your deadlines, and keep climbing that career ladder. 

Categories
Career Coaching

Networking 101

Good ole fashioned networking – it’s more important than you think. In the day and age of social media and instant gratification, there’s nothing that compares to someone’s ability to socially engage not only behind the screen, but in front of it. 

Networking is more than just exchanging business cards at a sporting event, cocktail party, or concert. Networking is more than bragging about yourself or asking for help from people you barely know. Networking is relationship building, based on trust and a give-and-take approach. Networking is about leaning on someone you barely know, with shared interests to either teach or learn. Today, networking is no longer an option, but a critical skill everyone should master to be successful in our careers. 

You may be asking, why does networking matter? Why can’t I just connect with people on social media and rely on that? Simply put, networking works! 

Back in the day, your options were only attending a job fair, going door-to-door dropping off your resume, or going down to your community employee placement center to have a conversation about obtaining employment. Now, your options have changed and are broader when you have a network (i.e., community) to support you. It’s one thing to have a killer resume and cover letter, it’s another to be able to send it to people who can help get it into the right hands. 

The reality is, getting an entry level position by applying online through the normal application process will help you land the job, but being able to send it off to someone on the inside makes your chances of getting an interview and landing a higher-profile job more likely. 

 Networking timing 

Most people do not work on building their network until it’s absolutely necessary. You lose your job, you get demoted, there’s major shuffling within your current organization, and you then start to build. However, if you start building your career network before hitting crisis mode, you have a better chance of gaining employment elsewhere at a faster rate. Remember, everything takes time, but having a network will streamline your process. 

The best advice I can give you is:

  • See every social opportunity as a networking opportunity. 
  • Carry business cards (make sure either your personal website or LinkedIn URL is on them). 
  • Be ready to answer the questions “what do you do for a living” and “do you like what you do?”.
  • Always bring forth the best version of yourself. A first impression goes a long way, and you only get one chance to make one.

Networking goes beyond knowing everyone at your current and past place of employment, it’s knowing people outside the workplace that can advocate for you. When you have a network and maintain contact on a regular basis, it becomes part of your everyday life. 

Getting started with social networking 

When I say social networking, it goes beyond social media – it’s in-person and virtual events, it’s putting yourself out there, it’s always being prepared to talk shop. 

Here’s how you get started: 

  1. Research, research, research. Your time is valuable, so make sure you research the networking events you plan on attending. You need to make sure who you’re trying to connect with will actually be at the event. Imagine wasting your time at an event, one at which you put yourself out there socially and professionally, all to find out it was not the right networking opportunity for you. Don’t waste your time if you can help it. Also, when researching, make sure you plan your time accordingly, so you can meet as many people as possible. 
  2. Stay positive. With a positive mindset, you will naturally prioritize adding networking events to your already busy schedule. Remember that networking is not a chore, it’s an essential part of your professional development. When you go to these events, keeping a positive attitude will attract people to wanting to socialize, A.K.A. network with you. And even if the event didn’t get you what you were hoping, staying positive moving forward will enforce prioritizing professional networking. 
  3. Prepare. Make sure you have resumes on hand, as well as business cards. Dress well – your appearance at an event says a lot about the type of professional you are. Practice your pitch, because you may find yourself on the spot with the opportunity to present it. Think of your pitch as a TV commercial and try to keep it under 60 seconds.  
  4. Have courage. You are putting yourself out there, which is not always easy. Be brave in the opportunities in front of you. Courageously have the conversations you want to have. Don’t be afraid to ask questions, or even for help. Not to mention, people are attracted to bravery, and you may find your network growing at a faster #pace than planned. 
  5. Be open. Before attending a networking event, plan, but make sure it’s flexible. Networking has to be strategic – you’re there to connect for personal and professional growth – but also needs to allow for deviations from the plan. Stay open to conversations that are new or may not fully apply to you. You may find yourself connecting with someone that you can help, or they can help you in something you weren’t prioritizing at the event. The best connections are not always obvious, so listen, share your experiences, and find common ground with those at the event. 
  6. Follow up. If you want to continue connecting with someone at the event, follow up. The event was an introduction, it did not solidify a relationship. Follow them on LinkedIn and their other social media platforms, if appropriate. Drop them a note asking to meet up for coffee. Also, if there was someone you wanted to connect with but found it was not possible, you can always ask the event coordinator for the invitee list, so you can look them up on LinkedIn. Create your own opportunities. 

Networking can be intimidating, but it has a great payoff. Get yourself out there and start looking for networking opportunities that fit you and your professional needs. Just remember networking works! And when done right, it can be extremely effective in helping you grow professionally.

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Career Coaching

Your first 90 days on the job

You did it! You landed the job! You are on your way to success, a new form of productivity, and making an impact in what you do. You have to make sure that within the first 90 days you take a head-down approach, focusing deeply on what your role is, what your department owns, and what your company needs. You may be sitting there asking: why 90 days? In the business world, quarterly progress is how everything functions. Your first 90 days do not always align with the company’s fiscal and productivity quarter, but that is how they will judge your ability to produce what they need. The first 90 days is where the opinions of you and your abilities are formed by not only your boss, but your colleagues. 

More than that, the first 90 days is where you start to understand truly what the company drives towards, and the politics involved. When I say politics, I mean the use of power and social networking within the workplace to achieve changes that benefit the organization or individuals within it. I know, we all hate politics, but no matter where you work, you are going to experience them in one form or another. You also start to understand the company’s hierarchy, who you know you can go to with challenges (and those you do not feel comfortable going to), and how your colleagues and higher-ups handle conflict, pressure, and day-to-day operations . You will learn which of your colleagues are complacent, those who are “favorites,” those who have your back, and those who feel as though they’re in competition with you.

With all of this being said, it’s important that during your first 90 days you make a great impression, act like a sponge, and go the extra mile. 

Know who and what you work for 

During the first 90 days on the job, the most important thing for you to do is not only understand what your role is, but what your company does. What is their mission? What are their products and/or services? How does the organization come together to accomplish its goals?

Within the first few weeks, show initiative and try to understand your role within the company, and the company’s role within the industry. So often within the first 90 days, as new employees, we focus on the little details of our personal jobs, and often lose sight of the company’s mission. 

Here are some easy tips on how to get up to speed on the company’s big picture…because it matters: 

  • Read all of the documentation the company provides you…every line. On top of that, make sure you read the company’s website in its entirety to understand not only the company, but how they want to be perceived by their customers, employees, investors, and competition.
  • Figure out who the company’s main customer base is comprised of. Are they individuals? Are they other corporations? Are they a specific type of organization (are they mainly non-profits or for-profit companies)? Imagine the impact you can make in your role if you know who you serve. Knowing your audience has proven to be an invaluable trait when coming into a new professional role.
  • Make sure you understand the products and services that the company provides. My company, CoreAxis is more than just an L&D solutions organization, we also provide staff augmentation. Many companies provide more than what’s at surface level or what they’re mainly known for. 
  • Ask your colleagues and manager about the company after you’ve done your research. Have them fill in your knowledge gaps. This is also a great opportunity to show your manager that you’ve taken the initiative to understand why your role matters to the company. 

Make a point to become part of the team

Embrace the team you are joining and try to build trust based on your professional demeanor, personality, and work ethic. Though this may seem like a no-brainer, so many new hires focus on their own onboarding and struggles that they forget that they are one piece to the puzzle. Putting in the effort to become an accepted member of your team starts with solid rapport to build upon. Start by making sure you know everyone’s name – it’s not as easy as it seems, but it will go a long way. Then, take the time to understand their roles to fully understand how your own role plays into everyone else’s’ on the team. Once again, understanding the big picture. 

I am not saying become best friends with your coworkers – in fact, I advise to follow with caution. There are a lot of different opinions about this. I have one employee who eight months after her start date for her first job out of college moved in with the two other women who started at the same time and still to this day, they maintain great friendships. They never once had work-life balance issues or arguments that leaked into the office. I also know of a handful of people who have burned themselves trying to be close friends with their coworkers, all for it to come back and bite them in the ass. 

Build a strong foundation but maintain boundaries and professionalism with these relationships. 

Become independent, fast 

Within the first few weeks on the job, everything is a blur; the people you work with, the office, the communication channels, the ticketing systems, etc., which can be overwhelming. However, make sure you spend as much time learning about what you do, so your manager and colleagues do not feel burdened by having to “hold your hand” for too long. As a manager, I don’t mind helping someone who truly needs it, especially when they first start. But, if I receive the same question five times from the same person within a relatively short period of time, I start to question their competency. 

Within the first month, ask all your questions – ask them three times – ask them to multiple people. But don’t become reliant on others to remember this information for you. Keep a notebook on hand or a Note open on your phone/computer to track these items. Absorb what you can but be realistic about it. When you’re hired for a role, they chose you because they felt as though you can take the job on yourself – so prove it. Relying on others is going to not only weigh your manager and colleagues down, but it’ll also weigh you down and most likely stunt your opportunity for growth. 

There is nothing more impressive in a new hire than one who can pull their own weight. 

Solicit feedback

I cannot emphasize this enough – ask for feedback. And when you receive feedback, drop your defenses. If you have asked your manager how you are doing in the new role, an effective manager/mentor will give you honest feedback. You may not like what they’re saying, but it will help you grow. 

When you ask for feedback, you’re showing three things: 

  1. You care about your progress in your role. 
  2. You care about how your deliverables/roles affect the team/company. 
  3. You want to do your best and grow. 

Many companies have a feedback system in place, which is scheduled either quarterly, bi-annually, or annually, but that doesn’t mean that is the only time to solicit feedback. Be proactive and ask how you’re doing. The worst thing that can happen is that they tell you need to improve – but don’t we all? Reaching out shows your willingness to learn and improve. 

Give your two cents

Within the first 90 days, you are the fresh set of eyes on the organization, how things are run, and outcomes. This can bring about the great opportunity to recommend solutions for improvement. A fresh perspective is beneficial and ultimately can help with long-standing problems your team or the organization may have. 

For example, if you see an opportunity to streamline a process, which would ultimately result in time and money saved, aligned with happier employees leading towards retention, speak up! Once again, what’s the worst that could happen if you approach it respectfully? They say no. That’s okay – at least you spoke up, showed your manager you are paying attention and want to improve the department/organization, and also show them you have a backbone and can take rejection gracefully. 

I would prefer my employees speak up to me about issues that they see or have. Even if I do not agree with them, I never knock them for thinking outside the box or speaking up. 99% of the time, the changes suggested come from a good place where my employees are seeking improvement not only for themselves, but for their colleagues and our customers. As a manager, it’s important to see outside of yourself, and when an employee comes to me with their two cents, I listen and am always open to discussing solutions. 

Your first 90 days can be difficult and exhausting, but once you get through them, as long as you’ve used your time wisely, you will come out with a ton of knowledge. That knowledge leads to confidence, which can help you steadily grow into the position you desire. Take my advice, put in the extra effort and you will see fantastic results. 

Categories
Career Coaching

Crafting the perfect resume and cover letter

There’s nothing worse than seeing a bright future in a candidate, then receiving a sub-par resume and cover letter on their behalf. Your resume is a representation of what you can bring to the table. Your cover letter should lead the recruiter/hiring manager to want to read your resume and learn about you as a person and employee. If one falls short, the other does too.

Crafting the perfect resume and cover letter isn’t as easy as it may seem. However, it doesn’t have to be as difficult as many make it out to be. When crafting both, you want to remember:

  •  Maintain the same voice throughout. Standardizing your resume and cover letter to always be in the same tense is key and will keep you in the running. I’ve had multiple resumes come across my desk and if I see a lot of inconsistencies, I chuck it.
  • Include your “pitch” in both. A paragraph on who you are, what you do, and what you’re looking for will help recruiters place you in the right position. You need to sell yourself, and this is the first step in doing so.
  • Be transparent. Include your social media handles, address, phone number, etc. By doing this, you are showing you have nothing to hide, that you can maintain a professional demeanor in and out of the office, and that you’re well connected.
  • Keep everything in order. If in the past you had a job that doesn’t 100% align with that job you’re applying for, keep it in there anyway. A hiring manager would rather see your honest work history as opposed to a gap in your work history. Also, having to explain in an interview that you did have a job during that time but didn’t want to include it can raise some red flags. Also, go backwards in time. The first job that should be on your resume is your most recent position. A recruiter/hiring manager shouldn’t have to scroll to the bottom of your resume to see what you’re currently doing.
  • Tailor your resume and cover letter to the market you are applying within. If you’re applying for a job as an analyst at a healthcare IT company, call out tasks that relate specifically to that industry or job-type. Too many times I get a standard resume across my desk and all I can think is, did they take the time to read the job description? Even worse, when I read a standard cover letter that has the wrong market highlighted throughout. Once again, you’re selling yourself, so put in the work.
  • Quality outshines quantity. A resume and cover letter doesn’t need to be too lengthy, in fact, a resume shouldn’t go over two pages if you have 10+ years of experience. Your cover letter isn’t your opportunity to write a memoir of your life. Remember that term “KISS” (keep it simple, stupid)? This is where it applies. Show your highlights, if you’re in sales, provide statistics. The easier it is to read your experience, the more likely you will get a call for an interview.
  • Make sure your resume represents you. You’re not writing a boring report about your findings – you’re writing about YOU. Make it sound like you, read as if you wrote it, and give it some flare. This may seem counterintuitive based on some of the bullets above, but you can convey who you are in short concise sentences while also giving the recruiter/hiring manager a taste of who you are.
  • Always include your achievements and awards. Recruiters and hiring managers want to not only know you have the experience, but you can execute as well. If you were a member of the National Honor Society and you are applying for your first job out of college, include it. It shows dedication to your education. If you completed an internship, include it, and talk about what you learned.
  • Watch your formatting. Use templates provided by Google and Microsoft. They make it so easy for you to focus more on the content, rather than the design. The templates are customizable (don’t like the color but the layout? Extremely easy change that will take five minutes once you’re done adding your information) and will save you time. It will also ensure that when you save the document and go back in, the formatting will be the same.
  • Depending on the industry you’re looking to gain employment in, you may also want to add a headshot. Most industries do not want or care about this, but if you’re a graphic designer or entering into an art-driven industry, it can definitely make you more memorable.

 This was one of the best cover letters that ever crossed my desk:

Dear Mr. Zides,

My name is Laura and I just graduated with my bachelor’s in communications with concentrations in Public Relations/Organizational Communication and Journalism from Babson College – go Beavers!

I came across the role of Marketing Strategist at CoreAxis and I was excited to see this opportunity was available. During my tenure at Babson, I interned at two major PR firms in Boston: Inkhouse and PAN Communications. During my time at Inkhouse, I was in charge of maintaining media packets for ten of their major clients, owned communication to those clients notifying them of all media that has been published on their behalf, as well as maintained and created lead generation lists for new clientele.

During my senior year internship with PAN Communications, I was able to take a more active role in research marketing. Additionally, I was part of greater discussions with the Director of Marketing and Director of Sales to find creative solutions to generate new business in outside-the-box and thoughtful ways – all while keeping costs down. I am proud to say that I led one of the email campaign initiatives, with minimal hand holding, that yielded five new clients.

I want to continue my work with lead generation and client communications, as well as learn more about marketing initiatives that can help a company grow. I am passionate about finding innovative ways to solve problems, increase sales, and create long-lasting relationships. I love to take on a new challenge and am a fast learner – you don’t need to tell me twice how to do something!

Attached, please find my resume. I am excited about this opportunity and look forward to discussing it. I am available whenever is best for you.

Please let me know if you have any questions or need additional information.

Best regards,

Laura

Why do I love this cover letter? Because I felt like I knew Laura by the end of it. I felt her passion and excitement. I appreciated her transparency on what she has learned and her willingness to learn more. I loved that she took the time to see we shared the same alma mater and she added “Go Beavers!” Did I hire her? You bet!

 When you can feel a person’s passion for the job, it is unmatched by years and years of experience with little to no excitement. Employers want to know that you are experienced, passionate, and malleable – not every company follows the same process and it’s important to show your flexibility.

I’m not going to put an entire resume on here because you can google resumes and get examples. However, here are a couple job descriptions that have stood out to me over the years:

Hiring a full-stack web developer:

Project Manager & Systems Administrator

  • Built numerous WordPress websites for Brazil-based clients.
  •  Liaised between the brand and upstream supply chain through the product development process.
  •  Conducted internal trade and health ministry research for international markets.
  •  Prepared in-house documentation including proposals, consultation reports, invoicing, formula spec sheets, and quoting forms.
  •  Filed for and successfully acquired numerous trademarks.

Hiring a technical writer:

Senior Technical Writer

  • Created, maintained, and managed (product) services Foreign Exchange, Economics, Commodities, Intelligence, and Vault Help Pages using XMetal and HDMS.
  • Created function overview and new enhancement walkthrough tours using Photoshop.
  • Managed the creation and release of the monthly newsletter.
  •  Designed the Global Product Documentation department’s summer internship program, then managed summer interns, their projects, and provided status reviews on their progress.
  •  Created the Global Analytics and Product Alignment statistics spreadsheet and process, then implemented across the Product Development department.
  •  Collaborated with Advanced Specialists to provide monthly statistics to companywide groups to maintain communication between departments and improve terminal functions.
  •  Designed and delivered training on terminal discoverability and internal function usage, including Confluence.
  •  Awards: 2014 Woman of the Year Nominee, 03/31/2014 Business and Technology Innovator Recipient

Hiring a marketing coordinator:

Marketing Coordinator

  • Assisted marketing director with creation of materials, such as flyers and incentives for clients using Photoshop. Yielding a 20% increase in clientele.
  • Wrote press releases and managed the firm’s social media accounts, reaching 250K followers.
  •  Edited and maintained external content on the firm’s website. Published new content weekly.
  •  Prepared proposals and scope of work documents.
  •  Tracked client survey records with an in-house CRM database.
  • Organized events and maintained guest lists. Performed event setup and breakdown. 

Why do I love these descriptions so much? Because they show versatility. Not only are they experts in the roles they’re applying for, but they collaborate with other departments, use multiple tools to do their jobs, and communicate with direct and concise details.

When it comes to your resume and cover letter, make sure they tell a story about what you can do and what you want. If you don’t perfect this part of your job search, you will have a hard time landing a position. My last bit of advice, always have an extra set of eyes take a look. With anything you create, you’re “in it” and it can be hard to see errors from the inside. No one is perfect, but that doesn’t mean your resume and cover letter can’t be.

Categories
Career Coaching

The importance of having a mentor/career coach

The idea that you have to do things alone is a closed-minded concept – yep, I said it. Every great leader and businessman has had a mentor or career coach. Elon Musk has multiple mentors, including Larry Page of Google. Google and Alphabet’s Sundar Pichai’s mentor is former Columbia University football coach turned business coach Bill Campbell. Campbell also mentored Larry Page, Jeff Bezos, and Steve Jobs. Warren Buffett’s mentor was Benjamin Graham.

What’s my point? Great minds lean on great minds. Great ideas stem not from one person, but the collective knowledge and creativity sparked amongst multiple people. So why wouldn’t you have a mentor or career coach?

Why you need a mentor

Here are the top reasons you need to invest in yourself with a mentor or career coach:

  • Mentors provide experience, information, and knowledge.
  • Mentors provide an outside perspective and let us know where we need improvement.
  • Mentors find ways to stimulate professional and personal growth.
  • Mentors offer encouragement to keep us going.
  • Mentors can be disciplinarians that help you create boundaries that we tend to not set for ourselves.
  • Mentors are a great sounding board and to run ideas by for an honest and unfiltered opinion.
  • Mentors are trusted advisors who advocate for you.
  • Mentors can help you connect to new people and networks to stimulate your growth.
  • Mentors have experiences and insights you can learn from, so you don’t make the same mistakes they have. Or, if you have made the same mistakes, they provide insight into how to get over the hump and back on the horse.

Someone once said to me, “Mark, isn’t having a mentor a sign of weakness?” I was taken aback by this question because the perception of what a mentor does can be misconstrued. A mentor is a benefit – a strength – a priceless commodity. Having a mentor shows you are aware that you alone cannot take on the world. Having a mentor shows you are open to other ideas, perspectives, and approaches in your professional and personal life.

Becoming Coach Zides

Early on in my career, I realized I love to help others advance. Is there self-gratification in it, of course. But there is nothing better than meeting someone early on in their career, or someone transitioning to a different career that wants to learn and grow and watching them act on their own lives.

As a mentor to a handful of millennials and gen-Zers, I take the approach of direct feedback – some may call it tough love. But like the terms says, it’s out of love and my desire to see my mentees grow. I lead by example and connect people with each other for the betterment of my mentees, while keeping in mind the network I have that can also help them grow. It takes a village.

I have even written a book on the advice I give to my mentees, highlighting how to kick off your career, maintain your career, grow, network, and even go off on your own ventures if that’s the end game. I provide support. I believe in not only self-advocacy, but advocating for people I see potential and drive in.

A good mentor possesses the willingness to share skills, knowledge, and expertise. They are willing to teach what they know and accept the mentee where they currently are in their professional development. We lead by example and demonstrate a positive attitude and act as a positive and influential role model.

How to get a mentor/career coach

Based on your skills, start looking around at your network and community around you. A mentor can come in the form of a family friend or member, past or current coworker or educator, someone in your college alumni network, or someone you have met at a networking or work event.

Mentors do not need to be executives of companies; they can be a few levels above you in their career. The reality is someone closer to your age in the same role who has been successful in their career growth can provide practical and relevant advice. On the other hand, someone twenty or thirty years your senior can provide a wealth of experience over decades of proven success. The goal is to be comfortable communicating with them your wants and needs, while remaining open to constructive feedback.

Remember, sometimes the truth hurts, and it’s up to you if you take it too personally. At the end of the day, when you build a relationship with a mentor or career coach, you are asking them to invest their time into your success. Sometimes the best mentor connects you with another mentor – yes, you can have more than one mentor! Multiple perspectives are only going to make you stronger and will help you learn how to work with different types of people, adjust your communication methods, and think outside the box.

To establish a relationship, there is no one-size-fits-all approach. You can ask a person directly, or you can start a conversation that leads to multiple conversations that organically fuses a mentor/mentee relationship. It depends on who you are asking and what you and they are comfortable with. Ask a potential mentor out to coffee to casually discuss work and challenges you are facing. When you do this, you may find they do not have the capacity to be your mentor. Or you may find they are exactly what you need. If you’re going with a more direct approach, be specific with what you are looking for and want out of this relationship – transparency is key. How is your potential mentor going to know the outcomes you want if you do not communicate them?

Always remember, there has to be give and take in the mentor/mentee relationship. If your career coach is going to provide guidance and feedback, self-awareness and personal growth need to be implemented on your end. No one wants to invest their energies into something or someone that is resistant to change.

Are you looking for a career coach or mentor? Mark Zides has decades of proven success helping others grow within their careers and making the right connections. Contact Coach Zides and see what he can do for you.

Categories
Interviewing

Don’t take it personally

When it comes to searching for jobs, it is extremely important to not take rejection personally. The reality is that there are hundreds of people applying for the same job at the same time, and you need to leave a lasting impression while having your skills, work history, and career goals align with the role. The job market is tough, there are more candidates with a laundry list of qualifications these days, and companies always want to get the best bang for their buck. Try to not take it personally.

Applying for jobs and interviewing is an exhausting process. Your time is valuable. And after going through the interview cycle and being rejected, you can feel defeated, lack the motivation to continue the process, and your ego or pride may be hurt. But here’s the deal, you need to get rid of this idea that rejection is always a bad thing. Rejection happens even after you land a job; it happens in your personal life; it’s a part of being human.

Reflect on the interview

Self-reflection is one of the best things you can do for yourself in all facets of your life. When a relationship or friendship goes wrong, you reflect, right? Why wouldn’t you do this for yourself when it comes to your career?

Ask yourself the following questions:

  • Was I actually the perfect fit for this role? Do I lack any major job qualifications/requirements?
  • Are there specific qualifications I can gain to acquire a role like this?
  • What interview questions did I answer well?
  • What interview questions could I have answered better?
  • Did I forget to bring anything up during the interview that may have had a positive impact on the outcome?
  • Did I come off confident?
  • Did I practice proper interview etiquette?

The reality is you’re not perfect. No one is. You can always learn and grow from any experience. Being reflective on the interview experience will only strengthen you as a candidate and improve your self-awareness.

Ask for feedback

When you’ve been rejected from a job, contact the representative from the company who would be able to provide feedback on why you didn’t get the job. Companies rarely provide this information without the request. Sending an email opens the dialogue and will help you gain better insight into your strengths and weaknesses as a candidate:

Dear [contact],

Thank you for taking the time to interview me or the [role] position at [company] on [date]. I appreciated the opportunity to discuss this role with you and you letting me know that I was not selected.

I was hoping to ask you a favor. Would you be available for a quick call to discuss how I could improve upon my candidacy for employment? Any feedback you could share would be greatly appreciated.

Thank you again for your time and consideration. If you are available, please let me know when a call works best for you.

Best regards,

[your name]

[your phone number]

[your email]

[your LinkedIn profile URL]

If and when the interviewer responds, sets up a call, and provides feedback, make sure you are open and once again, don’t take it too personally. Yes, they are providing feedback on you, but you asked for it, and when it comes to your career, it is not the time to be reactive, negative, and closed off. Let down your guard and never be defensive. They took the time to let you know what they were looking for specifically and why you didn’t fit their bill.

On this call, consider asking the following questions:

  • Were there any key qualifications for this position that were missing in my background?
  • Do you have any suggestions on how I may improve upon my resume or cover letter?
  • Were my job references strong enough for this job?Do you have any tips on how I could have better researched your company before our interview?
  • Do you have any advice on my interview style?
  • If for some reason your new hire doesn’t work out and you reopen the role, what skills do you think I should strengthen in order to be reconsidered for this job?

When you ask these questions and roll into a broader conversation with the point-of-contact, you can learn a lot about yourself and what companies are looking for with those types of job postings.

Keep in touch

A couple months after the follow-up conversation, if you are still interested in employment with the company you interviewed with, request that the recruiter contact you with any opportunities that may align with your skillset. When you send this request, make sure you highlight the new skills and opportunities you have gained since the interview, reinforcing that you are working on the feedback they provided and are committed to being the best version of yourself.

You may have not been the right fit for the role you interviewed for, but that doesn’t mean you wouldn’t be a great fit for another.

When you take rejection personally, you set yourself back. If you look at how everything works, the saying “when one door closes another one opens” truly applies. Maybe you were rejected because you didn’t have enough experience. Maybe they rejected you because you were out of their price range. Maybe they rejected you because after the interview someone else made a stronger impression. Or maybe, if you believe in it, you were rejected because there’s a better opportunity that aligns perfectly with your skillset and it’s on the horizon.

The point is, get used to rejection. When you land a role, you’ll experience rejection while in that position. You will have ideas rejected, some personalities will not align with yours and you may feel rejection within those social constructions, and ultimately, you will always experience different forms of rejection in your personal life. Grow that thick skin, dig in, take rejection on head first, and don’t take it personally. You will find what you are looking for and end up in a role you are meant for. It just takes time, dedication, and the ability to roll with the punches.